Advertisements that will remain
Oct 31, 2023 22:21:01 GMT -5
Post by parvej64 on Oct 31, 2023 22:21:01 GMT -5
We are all, to a greater or lesser extent, interested in what is happening around us. We are talking about events from the world of sports, culture, music, politics, as well as celebrities' mishaps, all kinds of scandals and light failures in the stadium. As it turns out, this type of events are also a way to promote brands, products and services. This is where the title Real Time Marketing (RTM) comes into play. RTM offers enormous opportunities, but requires a creative approach and, of course, being up to date with everything.
But what exactly is RTM and how to conduct activities in this field? Real Time Marketing – what is it? Real Time Marketing (RTM), also known as real-time marketing, involves referring to current events, trends and photo retouching situations in e-marketing activities. Such an ad could refer to the Oscars, a trending song, a losing match, etc. RTM is based on quick response, taking advantage of the moment and the recipient's interest. The goal is to increase user engagement, gain recognition and multiply the number of positive interactions with the brand.
The following example perfectly illustrates the essence of RTM. When a power outage occurred during the Super Bowl in , the Oreo cookie brand quickly published a post on Twitter saying: You can still dunk in the dark. Thanks to the quick and creative response, the post gained enormous popularity. Key elements of RTM Real Time Marketing (RTM) is different from traditional forms of marketing. Learning the most important elements of this strategy is a step towards creating in the recipients' memory for a long time.
But what exactly is RTM and how to conduct activities in this field? Real Time Marketing – what is it? Real Time Marketing (RTM), also known as real-time marketing, involves referring to current events, trends and photo retouching situations in e-marketing activities. Such an ad could refer to the Oscars, a trending song, a losing match, etc. RTM is based on quick response, taking advantage of the moment and the recipient's interest. The goal is to increase user engagement, gain recognition and multiply the number of positive interactions with the brand.
The following example perfectly illustrates the essence of RTM. When a power outage occurred during the Super Bowl in , the Oreo cookie brand quickly published a post on Twitter saying: You can still dunk in the dark. Thanks to the quick and creative response, the post gained enormous popularity. Key elements of RTM Real Time Marketing (RTM) is different from traditional forms of marketing. Learning the most important elements of this strategy is a step towards creating in the recipients' memory for a long time.
